Amazon PPC Case Study
Ecomm Tech Ltd is a leading e-commerce and digital marketing agency specializing in Amazon PPC Management, SEO, and e-commerce growth strategies. With a mission to help brands scale their Amazon business through data-driven PPC optimization, the company focuses on maximizing profitability while reducing advertising costs.
Client Challenges
Many brands also faced difficulties in scaling their advertising efforts without significantly increasing costs. Despite high ad spend, their return on investment remained stagnant due to a lack of strategic bidding, improper budget allocation, and ineffective campaign structures. Additionally, poor product listing optimization meant that even when ads generated traffic, conversions remained low. Without real-time adjustments and continuous campaign monitoring, their Amazon PPC campaigns failed to reach their full potential, leading to lost sales and wasted ad spend.
Before partnering with Ecomm Tech Ltd, clients often faced high Advertising Cost of Sale (ACoS) exceeding 35%, leading to inefficient ad spending and reduced profitability. Many businesses struggled with low Click-Through Rates (CTR), ineffective PPC structures, and unoptimized keyword strategies. Their campaigns lacked proper segmentation, causing poor ad performance, while limited ad targeting prevented them from reaching their ideal audience and maximizing conversions.
Our Strategy & Approach
To address these challenges, Ecomm Tech Ltd implemented a customized Amazon PPC strategy designed for sustainable growth and profitability. The process began with an in-depth market and competitor analysis to identify high-converting keywords and uncover profitable gaps in competitor ad strategies. This was followed by PPC campaign optimization, where structured Exact, Phrase, and Broad Match campaigns were introduced to enhance keyword segmentation.
Dynamic bidding strategies were employed to improve Return on Ad Spend (ROAS), while negative keywords were implemented to eliminate wasted ad spend.
The strategy extended beyond ad management, incorporating listing and conversion rate optimization. Product titles, bullet points, and descriptions were refined with SEO-rich content, while A+ Content and Enhanced Brand Content (EBC) were integrated to increase engagement. High-quality product images and infographics were optimized to boost CTR and improve the overall shopping experience for customers.
Results Achieved
After three months of strategic PPC management, the client experienced remarkable improvements. The ACoS was successfully reduced from 35% to 14%, significantly increasing profitability. Sales saw a substantial growth of 120%, while the Click-Through Rate (CTR) improved by 45%, enhancing ad engagement and customer interactions. The overall ROAS tripled, demonstrating the effectiveness of data-driven optimizations. Additionally, improved organic rankings contributed to long-term revenue growth, ensuring sustained success beyond paid advertising efforts.
Years Of Experience
Professional Team
Satisfied Clients
Awards Winning
Achivements
Some Of The Award We Got
We are proud to be recognized for our commitment to excellence and innovation in the industry. These awards reflect our dedication to delivering top-tier e-commerce and IT solutions that drive success for our clients. Each accolade is a testament to the hard work and expertise of our team at EcommTech LTD.