Case study · Amazon Europe · UK + EU
One Amazon account we manage sold €1,054,219 across Amazon’s European stores in 30 days. That was 28,591 units over ten European marketplaces, from the UK and Germany to Ireland, Sweden and Poland, with a 99% Featured Offer (Buy Box) rate.
At a glance
- Client: a brand whose Amazon account we manage (name and products kept confidential).
- Marketplaces: Amazon UK, Germany, France, Italy, Spain, Ireland, the Netherlands, Belgium, Sweden and Poland, plus Amazon US.
- Period: 30 days, taken from the Global snapshot in Seller Central.
- Health: 99% Featured Offer (Buy Box) and a 4.55 seller rating from about 2,070 ratings in the past year.
- Run by: Muhammad Daniyal Raza and the EcommTech Amazon team.
Where did the €1.05 million come from?
The UK carried just over two thirds of the sales. The EU stores together added €329,543, about 31% of the European total, with Germany the largest of them.
| Amazon store | Sales (30 days) | Units | Share of Europe |
|---|---|---|---|
| United Kingdom | €724,675.77 | 20,084 | 68.7% |
| Germany | €137,301.16 | 3,342 | 13.0% |
| France | €83,720.06 | 2,074 | 7.9% |
| Italy | €44,911.07 | 1,402 | 4.3% |
| Spain | €38,576.49 | 1,110 | 3.7% |
| Ireland | €17,074.14 | 359 | 1.6% |
| Netherlands | €4,801.93 | 133 | 0.5% |
| Belgium | €2,069.20 | 57 | 0.2% |
| Sweden | €613.54 | 16 | 0.1% |
| Poland | €475.84 | 14 | under 0.1% |
| Europe total | €1,054,219.20 | 28,591 | 100% |
| United States | €3,590.56 | 158 | outside Europe |
On average that is about €35,000 in sales a day and €36.87 per unit sold.
What do the numbers tell you?
- Selling across Europe pays. Almost a third of this account’s European revenue came from outside the UK. A UK-only seller would have left that on the table.
- Each country needs its own work. Germany, France, Italy and Spain each brought in tens of thousands of euros, with listings, keywords and advertising run in the local language for each store.
- Healthy accounts win the Buy Box. A 99% Featured Offer rate means the brand’s offer was shown as the main offer almost every time a buyer viewed the product.
- There is still room to grow. The Netherlands, Belgium, Sweden and Poland together sold under €8,000. These smaller stores are where we would look next for growth.
What does managing an account like this involve?
At this size the work is daily, across many stores at once. On the accounts we manage, it covers:
- Amazon PPC in every store: Sponsored Products, Brands and Display campaigns, with bids and budgets set per country. See our Amazon PPC management service.
- Listings in local languages: titles, bullets, A+ content and backend keywords written for each marketplace, not run through a machine translator.
- Account health and the Buy Box: pricing, stock levels, performance notifications and buyer messages handled every day.
- Weekly reporting: sales, ACoS, rankings and account health, so you always know where each country stands.
Read more about our Amazon account management and Amazon PPC across Europe, or see how we added €279,141 on Kaufland.de in 12 months for another brand.
What does this mean for your brand?
If you already sell on Amazon UK or Germany, the other European stores are often the quickest way to grow without finding new products. We start with a free written audit of your account within 3 working days. It shows where you stand in each marketplace and what we would change first.
Agencies can also hire us under their own brand. See white-label Amazon management for agencies.
Frequently asked questions
Is this a real Amazon account?
Yes. The figures come from the Global snapshot in Seller Central for a client account we manage. The store name and products are hidden to keep the client confidential.
Which Amazon marketplaces does this account sell on?
In these 30 days it sold on Amazon UK, Germany, France, Italy, Spain, Ireland, the Netherlands, Belgium, Sweden and Poland, plus a small amount on Amazon US.
What does a 99% Featured Offer rate mean?
The Featured Offer, often called the Buy Box, is the offer Amazon shows by default on a product page. At 99%, this brand’s offer was the featured one on almost every product page view.
Can you do the same for my brand?
Every account is different, so we never promise a figure. We start with a free written audit within 3 working days, then agree a plan and a fixed monthly fee in writing. Month to month, no lock-in.
Want to know what your Amazon account could do across Europe? Tell us what you sell and where. WhatsApp +44 7878 479380 or email info@ecommtechltd.com. We reply within 24 hours.