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About You Marketplace Management for Fashion Brands
About You is one of Europe’s largest online fashion platforms, with a young, mobile-first audience across Germany and many other European countries. Its partner programme is selective and demanding on product data, imagery and delivery. We prepare brands for onboarding, manage product data and run the account day to day, usually alongside Zalando.
★★★★★ 5.0 on GoogleReply within 24 hoursMonth-to-monthUK company no. 15972352
This service is for you if…
- You are a fashion, footwear or accessories brand with a consistent range
- You have EU stock and can handle fashion-level return rates
- Your imagery meets retail standards (or you want our design team to prepare it)
- You want several European countries from one programme
What we do for your brand on About You
Everything below is covered by one monthly fee. Scope is agreed in writing before we start.
Partner onboarding
Application, brand assessment and technical onboarding.
Product data & imagery
Article data, sizes, materials and images prepared to About You’s standards.
Fulfilment
Setup with About You’s fulfilment options or your own 3PL.
Marketing
Sponsored placements and campaigns managed to a target cost of sale.
Country expansion
Activation of additional About You markets as stock and translations allow.
Daily operations
Orders, returns, performance monitoring and weekly reporting.
What you need to get started on About You
We check all of this in the free audit and tell you what is missing before any fees are agreed.
- An established fashion brand with an EU business and VAT registration
- Retail-standard product photography and complete article data
- Stock in the EU with fashion-grade returns handling
- EPR registrations (packaging, textiles) in the relevant countries
How we launch and run your About You account
Audit
We review your products, current channels and readiness for About You and send a written audit within 3 working days.
Plan & proposal
A launch plan with timeline, the team assigned and a fixed monthly fee. You approve before anything starts.
Onboarding & launch
Application, account setup, listings, integration and fulfilment configured; first orders flowing.
Run & report
Daily operations and weekly reporting on sales, margin and account health. Month to month.
Questions about selling on About You
Both, they reach overlapping but different audiences, and brands that do well usually run both with one product-data set.
About You operates across many European countries. Activation depends on stock, pricing and language readiness.
Yes, About You selects partners. We assess fit and prepare the application.
Our in-house design team prepares images to About You’s specifications.
Related services
Get a free audit for About You
Tell us what you sell and where you hold stock. We reply within 24 hours with whether About You is worth your time — and a written audit within 3 working days.
WhatsApp
+44 7878 479380 — fastest reply
Email
info@ecommtechltd.com
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