Home / Marketplaces / European marketplaces
European Marketplace Management: Otto, Kaufland, bol.com, Allegro and more
Amazon is only part of Europe. Otto and Kaufland reach German households Amazon doesn’t; bol.com owns the Netherlands and Belgium; Allegro is Poland; Zalando is fashion across the continent. We onboard your brand, build compliant listings in the local language and run the accounts day to day, from a team that already does this for European clients.
★★★★★ 5.0 on GoogleClients selling on Otto, Kaufland and Amazon DE todayUK company no. 15972352
Good fit if…
- You already sell on Amazon DE and want to reach the rest of the German market
- You have EU stock or a 3PL in Germany, the Netherlands or Poland
- You need listings, content and customer service in German, Dutch, French, Polish or Swedish
- You want one partner for all European channels, not five
Marketplaces we manage in Europe
Each marketplace has its own page with what we do there, what onboarding involves and how we run the account.
Otto
Launch and manage your brand on Otto Market: application and approval, German listings with complete attributes, Otto Ads, returns and daily account management.
Kaufland Global Marketplace
Sell on Kaufland Global Marketplace in Germany, Austria, Czechia, Slovakia and Poland from one account. Setup, translated listings, Kaufland Ads, fulfilment and daily account management.
bol.com
Sell on bol.com, the largest marketplace in the Netherlands and Belgium: partner account setup, Dutch listings, Logistics via bol.com, performance-score management and advertising.
Allegro
Launch and run your brand on Allegro, Central Europe’s largest marketplace: Allegro Business onboarding, Polish listings, Allegro Smart! fulfilment and Allegro Ads.
Cdiscount
Sell on Cdiscount, one of France’s largest marketplaces: seller onboarding, French listings, Cdiscount Fulfilment and sponsored products managed by a specialist team.
MediaMarkt & Saturn
Get your electronics or home brand onto the MediaMarkt Saturn marketplace: application, category approvals, compliant product data, promotions and daily account management.
Check24
List and optimise your products on Check24 Shopping: feed setup, offer and price optimisation, order handling and reporting for brands selling in Germany.
Zalando
Launch your fashion, footwear or lifestyle brand on Zalando through the Partner Program: onboarding, product data, Zalando Fulfilment Solutions and Zalando Marketing Services.
Fnac Darty
Sell on the Fnac Darty marketplace in France, Spain and Portugal: onboarding, French product data, fulfilment, promotions and daily account management for electronics, culture and home brands.
Shop Apotheke · Redcare
Sell on Shop Apotheke / Redcare Pharmacy, Europe’s leading online pharmacy marketplace: onboarding, compliant health and beauty listings, and daily account management in Germany, Austria, the Netherlands, Belgium and France.
XXXLutz
Bring your furniture or home brand to the XXXLutz marketplace in Germany, Austria and Switzerland: application, large-item logistics, product data and daily account management.
CDON
Expand to Sweden and the Nordics on CDON: marketplace onboarding, Swedish listings, operations and reporting for brands entering Scandinavia.
Wayfair
Home and furniture marketplace in the US, UK and Germany: Partner Home onboarding, product data, CastleGate logistics and supplier performance.
ManoMano
Europe’s DIY and garden marketplace: localised listings, ManoMano Ads, fulfilment and daily operations across five countries.
OnBuy
UK marketplace that does not compete with its sellers: onboarding, listings, pricing, OnBuy Boost and daily operations.
Fruugo
Sell to dozens of countries from one feed: feed setup, international pricing and order operations.
Back Market
Refurbished electronics marketplace: seller approval, grade-based listings, buy-box pricing and after-sales quality.
La Redoute
French home and fashion retailer marketplace: onboarding, French product data and daily operations.
Miravia
Spanish lifestyle marketplace for fashion, beauty and home: Spanish listings, content, promotions and operations.
Decathlon
Europe’s largest sports retailer: application, technical product data and daily operations for sports and outdoor brands.
Empik
One of Poland’s largest retailers: onboarding, Polish listings, promotions and operations alongside Allegro.
Rakuten
Long-established French marketplace with loyal buyers: French listings, Rakuten Ads and daily operations.
Carrefour
Retailer-backed marketplace for non-food categories: application, compliant product data, promotions and operations.
El Corte Inglés
Spain’s leading department store marketplace: brand application, Spanish product data and premium presentation.
About You
Mobile-first European fashion platform: partner onboarding, article data and imagery, fulfilment and marketing.
Mirakl marketplaces
One product-data foundation for the retailer marketplaces that run on Mirakl: Carrefour, Decathlon, Empik, ManoMano and more.
Amazon Europe
Translated listings, EU VAT and EPR guidance and Pan-EU FBA, covered under our Amazon account management service.
Which marketplace first?
A rough guide we use with new clients. You get a specific recommendation in the audit.
- Home, furniture, garden, fashion with German stock, start with Otto, then Kaufland; add XXXLutz for furniture.
- Broad consumer catalogue wanting several countries fast, Kaufland (five countries, one account), then Allegro for Poland.
- Netherlands and Belgium, bol.com, usually alongside Amazon.nl.
- France, Cdiscount and Fnac Darty together, alongside Amazon.fr.
- Electronics, MediaMarkt Saturn and Check24 next to Amazon and Otto.
- Fashion, Zalando Partner Program, once imagery and size data are retail-grade.
- Health and beauty, Shop Apotheke / Redcare for pharmacy-trusted reach.
- Nordics, CDON as a low-risk test market.
How we launch a brand on a new European marketplace
Fit & readiness check
Category demand, competition, pricing, VAT and EPR status and logistics, written up in the free audit.
Onboarding & compliance
Account application, brand approval, product data in the local language, required registrations and certificates.
Launch
Listings live, fulfilment connected, first promotions and ads running.
Run & scale
Daily operations, customer service in the local language, weekly reporting and the plan for the next marketplace.
Questions about selling in Europe
You need VAT registration in the countries where you hold stock, and usually packaging/EPR registrations in Germany and France. We guide you through what applies to your setup and work with your accountant or VAT provider.
Yes, our team handles marketplace messages, returns and reviews in the local language for the marketplaces we manage.
That is most of our EU clients. We usually start with Otto or Kaufland for Germany, then bol.com, depending on your category.
Yes. Most brands start with one, prove the model, then add the next one every one or two quarters.
Get a free EU expansion audit
Tell us what you sell and where you hold stock. We reply within 24 hours with the marketplaces worth your time, and a written audit within 3 working days.
WhatsApp
+44 7878 479380, fastest reply
Email
info@ecommtechltd.com
We reply within 24 hours. No newsletter, no spam.