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Zalando Partner Program Management for Fashion & Lifestyle Brands
Zalando is Europe’s largest online fashion platform and its Partner Program lets brands sell directly to its customers across many European countries. It is selective, data-heavy and operationally demanding, image standards, size data, returns and delivery promises all have to be right. We prepare brands for the Partner Program, manage the product data and run the account.
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This service is for you if…
- You are a fashion, footwear, accessories or lifestyle brand with a consistent range
- You have EU stock and can handle fashion-level return rates, or want to use Zalando Fulfilment Solutions
- Your product photography meets retail standards (or you want our design team to prepare it)
- You want to sell across several European countries from one programme
What we do for your brand on Zalando
Everything below is covered by one monthly fee. Scope is agreed in writing before we start.
Partner Program onboarding
Application, brand assessment and technical onboarding through Zalando’s partner platform or an approved integrator.
Product data & imagery
Article data, sizes, materials and images prepared to Zalando’s standards in the required languages.
Zalando Fulfilment Solutions (ZFS)
Setup and inbound planning for ZFS, or integration with your own fulfilment.
Zalando Marketing Services (ZMS)
Sponsored placements and campaigns managed to a target cost of sale.
Country expansion
Activation of additional Zalando markets as stock, pricing and translations allow.
Daily operations
Orders, returns, performance monitoring and weekly reporting.
What you need to get started on Zalando
We check all of this in the free audit and tell you what is missing before any fees are agreed.
- An established fashion or lifestyle brand with an EU business and VAT registration
- Retail-standard product photography and complete article data
- Stock in the EU, or a plan to use Zalando Fulfilment Solutions
- EPR registrations (packaging, textiles) in the relevant countries
How we launch and run your Zalando account
Audit
We review your products, current channels and readiness for Zalando and send a written audit within 3 working days.
Plan & proposal
A launch plan with timeline, the team assigned and a fixed monthly fee. You approve before anything starts.
Onboarding & launch
Application, account setup, listings, integration and fulfilment configured; first orders flowing.
Run & report
Daily operations and weekly reporting on sales, margin and account health. Month to month.
Questions about selling on Zalando
No, Zalando selects partners. We assess fit honestly before applying and prepare the brand so the application is as strong as possible.
The Partner Program covers many European countries. Which ones you activate depends on your stock, pricing and language readiness.
Zalando works with approved integrators and its own partner tools. We recommend and set up the right option for your systems.
Our in-house design team prepares images to Zalando’s specifications from your existing photography.
Related services
Get a free audit for Zalando
Tell us what you sell and where you hold stock. We reply within 24 hours with whether Zalando is worth your time, and a written audit within 3 working days.
WhatsApp
+44 7878 479380, fastest reply
Email
info@ecommtechltd.com
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